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Sleeves are labels printed on films that have the property of shrinking when heated to a certain temperature.
Initially the sleeve is applied as a wrapper around the bottle, molding itself to its shape.
J&B CRAZY COLORS
The collection consists of six different models with J&B whiskey: the J&B CRAZY COLORS Pink, Green, Yellow, Black, Orange and Blue.
J&B is our most emblematic whiskey and represents some of the qualities that define Diageo: it is a combination of quality and the constant capacity for innovation. Surprising the consumer is one of our commitments and Crazy Colors has given us the opportunity to make it happen, too, in a very fun way, comments Newton Freire, general director of Diageo in Spain.
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